Products We Love
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We have chosen products we love & those that align with our core values so we can feel safe to work with. These are amazing and safe for humans. Clean, Sulfate-free, Paraben-free, PPD-free, Resorcinol-free, Phthalates-free, MIT-free, Ammonia-free, Gluten-free, Vegan, & never tested on animals. Luxury is clean beauty.
We make some of the most high-performance and clean products for hair, skin, and scalp in the world. But we’re doing a lot more than just that. Join us in a movement of positive, disruptive change where conscience meets style.
Cult and King
New Wash cleans and conditions hair without the use of damaging detergents, the ingredients that make shampoos foam. Shampoo is the worst thing you can use on your hair. Why? The detergents in shampoo strip your hair of natural, protective oils –– leading to repair measures (aka conditioner) and an overproduction of oil that creates a vicious cycle of washing.
Made for holistic
hair stylists and salons
We’re committed to changing salons for the better by providing professional salon products with unparalleled performance.
Inner Sense offers a range of premium organic hair care products crafted with nature's finest ingredients. Experience the power of botanicals, free from harsh chemicals, for hair that's not only beautiful but truly healthy from the inside out.
ith a wide spectrum of shades and a commitment to quality, Evo empowers you to transform your hair into a canvas of endless possibilities. Experience vivid, long-lasting color with a brand that celebrates creativity and self-expression.